The IMMN Board is pleased to announce the addition of Brent Green, a marketing communication strategist, creative director, copywriter, author, speaker, trainer and consultant with focus on generational marketing. He is author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions.
Established in 1986 and located in Denver, Brent Green & Associates, Inc. is an internationally award-winning firm that develops integrated marketing communication programs with emphasis on direct response media, integrated sales promotions, marketing public relations, and senior executive training. His firm has received more than 50 regional, national, and international awards for creative excellence, including the Direct Marketing Association’s International Gold Echo Award.
A Colorado resident since 1981, Brent has served in a leadership capacity with many professional and public service organizations, including as board member for ten years and chairman of the Colorado Springs Convention & Visitors Bureau; board member for Junior Achievement Rocky Mountain, Inc.; and as programming vice president for the Business Marketing Association and the Rocky Mountain Direct Marketing Association. He is the tenth recipient of the Direct Marketer of the Year award from the Rocky Mountain Direct Marketing Association.
Brent has published two books in the last year. Generation Reinvention examines how Boomers are changing business, marketing, aging and the future. About one-third of the book addresses marketing to Baby Boomer men. Noble Chaos, a literary novel, recounts the defining years of this generation during the Vietnam War era as told from a college student perspective.
The IMMN Board welcomes Brent Green and looks forward to his contributions in further developing the organization and growing IMMN’s resources for its members.
SeniorCareMarketer.com will make its proprietary online marketing and news distribution services available to all members of IMMN at the special member 20% discounted rate for SeniorCareMarketer.com license(s).
SeniorCareMarketer.com provides access to vast media databases, PR / marketing campaign tools and SEO visibility metrics ─ all targeted to the 50+ baby boomer marketplace. With SeniorCareMarketer.com services you’ll have at your disposal is a comprehensive suite of marketing and PR tools that will help you increase brand awareness, develop new business opportunities generate incremental revenue, and reach a myriad of buyers and decision-makers throughout the senior care space.
To learn more and receive the special IMMN member discount, click Here
The IMMN Board is pleased to announce the addition of Martin Diano as its newest member. Martin Diano is the CEO of Boomer Authority Association, the world’s leading professional association for experts, authors, coaches, digital advertising agencies, marketing/PR firms, and Boomer-centric online media properties that specialize in the 50+ Baby Boomer and Senior demographic.
Martin is the founder of The 46-64 Boomer Initiative, an ecosystem of web destinations, social networking communities, and social tools to help Baby Boomers spark conversations, solve problems and discover new solutions. He co-founded the Boomer Authority Radio Network, and is Publisher of the Baby Boomer [Knowledge Center]. Martin is a thought leader in helping Baby Boomers use social media to find, access, and consume high-value content. He is a veteran of international business and held senior staff positions at Eaton Corporation, Thunderbird – The American Graduate School of International Management and the National Institute for World Trade. He is Managing Partner of the social media and public relations consultancy Martin Diano Agency LLC.
The IMMN Board welcomes Martin Diano and looks forward to his contributions in further developing the organization and growing IMMN’s resources for its members.
Title: Enhancing the Senior Business Relationship
Date: April 27, 2010
Start Time: 11:00 AM
End Time: 12:00 PM
Location: Webinar
Register:
here
Description: * FREE to IMMN members! $50 for non–members. Refundable if you join IMMN.
Registration for members of the media will also be waived (press credentials required).
Ed Pittock is the founder of the Society of Certified Senior Advisors®. He has been an advocate for the aging population in such areas as mental and physical well-being, financial solvency, residency options, plus the many spiritual, legal and moral questions that run through peoples’ minds as they begin to age.
In this webinar, Ed will discuss: AARP’s findings across the above-mentioned areas, aging trends, challenges seniors face, the hormone flip, the aging brain, myths about aging, and much more.
Today is a big day! We are re–launching our website at www.immn.org. Please take a look. Know that it is continuing to evolve as your needs do. Today is also the launch of this blog and all of our social media platforms! Follow us on Twitter. Join our group, International Mature Marketing Network, on both LinkedIn and Facebook. We hope to create an ongoing conversation with all of you about marketing to older consumers; we invite your participation and hope you will share what you are doing in any or all of these forums.
Title: Marketing to Boomers and Beyond: How to Build Your Business with the Mature Consumer
Date: May 14, 2010
Location: Manhattan Marriott—New York, NY
Register: here
Description: More than 15 experts on the Boomer market will share strategies for marketing to Boomers in a workshop at the Manhattan Marriott on May 14. The workshop—”Marketing to Boomers and Beyond: How to Build Your Business with the Mature Consumer”—offers new insights into how to develop new strategies and new relationships in these challenging economic times.
Title: 2nd Annual Florida Boomer Lifestyle Conference
Date: April 15, 2010
Location: Ruth Eckerd Hall, Clearwater, FL
Start Time: 8:00 AM
End Time: 5:30 PM
Register: here
Description: Reinventing Life After 50, will explore key trends that are shaping baby boomers’ reinvention in four major, but intersecting aspects of their lives: personal, professional, physical, and spiritual—and what these trends mean for companies marketing to them. This conference is designed to give marketers greater insight into the current boomer zeitgeist and capitalize on it to successfully address the needs of this huge market.
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