New IMMN Board Member: Brent Green, Marketing Communication Strategist & Author, Brent Green & Associates

The IMMN Board is pleased to announce the addition of Brent Green, a marketing communication strategist, creative director, copywriter, author, speaker, trainer and consultant with focus on generational marketing. He is author of Marketing to Leading-Edge Baby Boomers: Perceptions, Principles, Practices, Predictions.

Established in 1986 and located in Denver, Brent Green & Associates, Inc. is an internationally award-winning firm that develops integrated marketing communication programs with emphasis on direct response media, integrated sales promotions, marketing public relations, and senior executive training. His firm has received more than 50 regional, national, and international awards for creative excellence, including the Direct Marketing Association’s International Gold Echo Award.

A Colorado resident since 1981, Brent has served in a leadership capacity with many professional and public service organizations, including as board member for ten years and chairman of the Colorado Springs Convention & Visitors Bureau; board member for Junior Achievement Rocky Mountain, Inc.; and as programming vice president for the Business Marketing Association and the Rocky Mountain Direct Marketing Association. He is the tenth recipient of the Direct Marketer of the Year award from the Rocky Mountain Direct Marketing Association.

Brent has published two books in the last year. Generation Reinvention examines how Boomers are changing business, marketing, aging and the future. About one-third of the book addresses marketing to Baby Boomer men. Noble Chaos, a literary novel, recounts the defining years of this generation during the Vietnam War era as told from a college student perspective.

The IMMN Board welcomes Brent Green and looks forward to his contributions in further developing the organization and growing IMMN’s resources for its members.